Keynote 3, Students Book, Dummett P., Stephenson H., Lansford L., 2017

Keynote 3, Students Book, Dummett P., Stephenson H., Lansford L., 2017.

   Featuring remarkable people communicating passionately and persuasively, TED Talks provide inspiring ideas and an unparalleled source of authentic language. Keynote invites learners to explore life-changing stories for a deeper understanding of the world, developing the confidence and skills needed to express themselves powerfully and proficiently in English.

Keynote 3, Students Book, Dummett P., Stephenson H., Lansford L., 2017


Lessons in business.
The Virgin brand can be seen all over the world, offering almost every type of service or product imaginable — from mobile communication to travel to fitness. The founder of this global brand, Richard Branson, is no stranger to entrepreneurship. At 16, he started his first business, advertising records in a magazine called Student. From there, he went on to create Virgin Records, a successful chain of record stores.

Fast-forward 50 years and 400 companies: Branson is one of the biggest names in business. To understand his success, it's worth taking a look at some of the business principles the self-made billionaire has followed as he built his empire.

Contents.
Scope and Sequence.
Welcome to Keynote!.
1 Making a Difference.
2 Trends.
3 Improving Lives.
Presentation 1.
4 Designing the Web.
5 Community Builders.
6 Clear Communication.
Presentation 2.
7 Identity.
8 Transportation Solutions.
9 New Words.
Presentation 3.
10 Understanding Emotions.
11 Leaders and Thinkers.
12 Well-being.
Presentation 4.
Communication Activities.
TED Talk Transcripts.
Grammar Summary.
Acknowledgements.
Credits.



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2023-01-31 14:15:44