Speakout, Upper Intermediate, Reading & listening extra, 2016

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Speakout, Upper Intermediate, Reading & listening extra, 2016.

Фрагмент из книги.
You are on the bus and the person in front of you is wearing headphones and shaking their head to a rhythm. It would be hard to guess their musical taste but it’s likely they are listening via a music streaming service. In the UK last year, more than 20 billion tracks were streamed, and the fi gure is rising rapidly with 500 million songs being streamed online in the UK in a single week.

Speakout, Intermediate, Reading & listening extra, 2016


The novelty factor.
We’ve all been there... You’re standing in the supermarket looking at shelves of food and a product with ‘new’ written on it pops out at you. You read the label and, before you know it, it’s sitting in your shopping trolley. You have just been seduced by the ‘novelty factor’ - the need to try something new at least once.

This well-known marketing strategy works on the premise that if it’s new, it must be better. But how does this really work and how come we fall for it every time? One of the reasons, of course, is that new things are often cheaper. Next to the ‘new’ sign there may be a sticker saying ‘introductory offer' or something similar. And then we are naturally curious to try out something different as we are bored by the same old purchases.

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2024-11-05 00:21:11