Strategic management, Учебно-методическое пособие, Галинурова К.Р., Насибуллина А.С., Павлова Х.А., 2023

Strategic management, Учебно-методическое пособие, Галинурова К.Р., Насибуллина А.С., Павлова Х.А., 2023.

The workshop contributes to the systematic study of the methods of strategic management by students studying in the direction 38.03.02 "Management". The seminar is intended for practical training in strategic management and allows you to apply theoretical knowledge in the process of researching a strategic position and developing measures to improve this position using the example of specific organisations.



Unilever.
Unilever, a large transnational corporation with a focus on food, home care and personal care products, has always operated in competitive markets with major rivals including Procter &Gamble. Since 2002 these rivals have been more successful in terms of introducing new products and in percentage increase in sales and profits per year. Unilever realised that a different approach was needed. Initial research led the business to focus on personal care product markets as a priority. It identified competition as a key difficulty in an economic context of rising raw-material costs, poor exchange rates and low economic growth in key markets. Inb2009 Unilever produced The Compass - a document setting out a new strategy. The vision and mission is to "develop new ways of doing business with the aim of doubling the size of the company while reducing our environmental impact" and inspire people to take small, everyday actions that can add up to a big difference for the world.

CONTENT.
INTRODUCTION.
Topic 1. Strategic management in the management system. The essence of the
basic concepts.
Topic 2.Schools of Strategic Management.
Topic 3.Initial components of strategy development: analysis of the external environment.
Topic 4.Initial components of strategy development: analysis of the internal environment.
Topic 5.Strategy Development.
Topic 6.Strategic choice.
Topic 7.Implementation of the strategy.
Topic 8.Strategic control.
Endnotes.



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Теги: Галинурова :: Насибуллина :: Павлова :: книги по английскому языку :: книги по менеджменту :: английский язык :: менеджмент :: экономика